Adwords Management Service Specialists - Who are we?

• We are a Google Advertising Professional (GAP) certified company that specialises in the construction, optimisation and management of Google Adwords accounts.
• All of our staff have passed the GAP exam and are highly experienced in their work and will always provide a warm customer service.
• We believe in Quality rather than quantity when it comes to taking on clients, so each staff member will never be allocated too many clients, allowing for a more personal service.
• To find out more about our services and rates, click here.
• Clicking on the logo located to the right will take you to an official Google Adwords page which will confirm our certification as a Google Advertising Professional company.

What is Google Adwords?

Google Adwords is a cost-effective advertising system used to connect potential online customers to your website. While people browse through Google (or any other websites using Google Adsense), your adverts will be displayed whenever a relevant search is made to your product or service. These potential customers can then click on your advert and be linked directly to your website homepage or even the product page itself. The best part of the Google Adwords system is the fact that you only pay when a potential customer clicks through to your website. You are not charged when your advert is shown, only when it is directly clicked, meaning that you only ever pay for potential customers visiting your website.

 

 

The costs of these clicks can drop to as low as 3 pence each, and that is where we come in. Click here for further information on Google Adwords and how we can lower your costs by up to 40%. We can also arrange for you to have a chat to one of our happy clients whether they be from USA, UK, Spain, India, etc!

 

Pay Per Click News Section

Find below the latest news regarding Google Adwords updates and all other Pay Per Click news. This section gets updated frequently so be sure to bookmark us!

• Updates to Adwords Conversion Metrics

We know that different campaign goals often require different success metrics than what the Adwords interface currently provides. If you want to drive online purchases, you probably look at the total number of sales, so if one person buys four items from your web site, you would want to count four sales. But if you are measuring leads, you may care more about unique leads, so if the same person fills out a lead form three times on your site, you would only want to count them only once.

Google are making it easier for you to manage campaigns with a variety of advertising goals. In the coming months Google will be updating the Adwords Conversion Metrics in the New Adwords Interface and other Adwords account management platforms (such as Adwords Editor and the Adwords API).

On the 9th of April Google took the first step by clarifying the conversion terminology on the Adwords Report Center and conversion tracking tool pages. "Conversions" columns are now labeled Conversions (1-per-click), while "Transactions" columns are now called Conversions (many-per-click). The current Adwords campaign management pages display 1-per-click conversions, so if one click leads to multiple conversions, they are counted only once. On the other hand, many-per-click conversions count each conversion that occurs after a click on your ad.

Here is our example to explain the difference: Let's say you are selling office supplies online and you've set up conversion tracking on your "Thank You For Your Purchase" and your "Newsletter Subscription Confirmed" pages.

If a customer clicks on your ad, buys some ink cartridges and then subscribes to your newsletter. You will see two many-per-click conversions, but just a single 1-per-click conversion in your account. If the same customer returns to your site a few days later and buys a stationary kit (but does not click on one of your Adwords ads to get there), you'll now see three many-per-click conversions, but your 1-per-click conversions will still remain at one.

By focusing on many-per-click conversions, you may be able to more easily compare your Adwords campaign performance with the performance of your other online advertising campaigns, since a large number of online ad serving and search campaign management tools use many-per-click conversions as the default conversion metric.

We at Quality Clicks hope these reporting enhancements to conversion tracking will make it easier for us to manage our clients campaigns with a wide variety of advertising goals.

 

• New Coupon Ad Display Templates  

Google Adwords have now released two new display ad templates which allow it's users to design and create online coupons to run on websites across the Google Content Network. These coupons can be effectively used during this economic climate as many business are now offering various deals on a wide selection of products. This unique style of promotion can be optimised to create eye-catching ads with the ability to fully customise the coupon colour schemes.

A top digital advertising agency called Razorfish has begun to use these new templates and have said the following:

 "We see the display ad builder as a great creative sandbox, allowing us to us to quickly test and iterate with new ad formats and capabilities that simple text ads can't offer. The coupon templates in particular are allowing us to bring the messages from our customers' offline circulars, to the online world, at scale with Google's content network. We're planning to test display ad builder templates on an ongoing basis."

Each of the new templates has a specific slot in order to promote a certain discount or price (e.g. "50% off") and has extra room for coupon codes (which is very similar to the business feature located on Google Maps). As always, the templates are fully editable and can be tweaked on an ongoing basis allowing the discount level, prices and everything else to be changed. Any new changes will need to be reviewed by one of the Google Adwords team and could take between 2 - 4 business days to be activated.

We at Quality Clicks are making full use of this new feature for our clients to promote any of their new promotions, discounts and offers to compensate for the credit crunch.